Five days finding out what’s true, before anyone changes anything.
For a company that already runs, this is what the research usually looks like. It starts with a conversation rather than a form.
What it is
Five business days in which we find out what’s actually true about your business before anyone changes anything. It starts with a conversation, not a form — and the conversation happens before you commit to the five days, not after.
What it costs you
Five days on our side. On yours it’s a proper conversation with you, a few hours each with two or three of your people, and access to what you already have. It isn’t a project for your team to run, and it shouldn’t take your operations manager’s week.
Why it can’t be skipped
Because scoping a project before the research means scoping it from what both sides assumed in week one. That’s how a small job quietly becomes a big one, and it’s the single most expensive habit in this industry.
Designing before research is decoration. So we don’t — the order never changes.
If you’re not a company yet
It’s the same research under a different name. We find out whether the thing should exist, who it’s really for, and what it costs you to be wrong about it. Then we build.
What you walk away with
- One map of the business — where it’s leaking time, revenue and growth, and where the bottlenecks actually sit
- A written diagnosis, in plain words, of what’s blocking the business
- One decision: build, scale or optimize next — and why
- The first 90 days sequenced, with the quickest win named
What it costs
There’s no price on this page, because putting one here would mean inventing a scope first. You’ll have a number before anything starts — and the audit itself is the part that stops you buying work you don’t need.
business days.
A conversation first.
No public price.
Where the business is leaking.
Time, revenue and growth leak from the same six places in almost every company. We check all six — because a fix in the wrong one is just a more organised leak.
Brand & strategy
Positioning, promise, identity — and whether the market understands what you actually sell.
Marketing & experience
Campaigns, content, channels, and the exact points where attention leaks away.
Sales & revenue
The road from interest to decision — proof, follow-up, handoffs, and who owns each step.
Operations & knowledge
How work moves, where knowledge lives, and what your team loses time to every week.
Digital & technology
Sites, platforms, data and automation — what the business needs next, not what’s newest.
Trust & governance
Privacy, compliance, data handling and vendor risk — the leaks you only notice in court.
| Day 1 | Days 2–4 | Day 5 | |
|---|---|---|---|
| What happens | The map of the business and its ambition — conversations, tools, workflows, constraints | The diagnosis: the six lanes mapped into one view, so the leaks and bottlenecks become visible | The decision — build, scale or optimize — with the first 90 days sequenced |
| From you | The founder conversation | A few hours each from two or three of your people | An hour to hear it, and questions |
Thirty minutes decides it.
The audit starts with one conversation — fit, operating context, and whether the business should build, scale or optimize next. Bring your priorities, your current tools, and the biggest thing in the way. No preparation beyond that.
Start with the conversation.
The audit gets decided in it, not before it. Tell us what the company is and what’s been on your mind.