Frigera: one brand across packaging and exhibition design
Brand identity, packaging and exhibition design for Frigera, connecting the product range with the way the business presents itself.
The business question
A product business needs an identity that works beyond a logo. Frigera needed a consistent presentation across its brand, packaging and trade exhibition presence.
Build a system the range can use
The work covered the rebrand, logo and brand guide, followed by packaging across the Natural Dog Chews and Semi Moist ranges. The practical task is making different products recognisable as one family while keeping each product clear.
Carry the identity into physical space
The same brand direction extended to the Interzoo exhibition stand. Packaging, identity and exhibition design become parts of the same customer experience rather than separate design jobs.
What this case demonstrates
Brand work has to survive real applications: packs, product ranges and a physical stand. The scope shown here is design work. No sales uplift or market-share result is claimed.
Does this resemble your next step?
Start with the business question and the way your team works today.