FLIP: connecting the brand and the shop floor
Brand architecture and retail tools for a new Rotterdam shop, from physical applications to Odoo point of sale and stock.
The business question
A new shop needs more than a visual identity. The brand customers see and the systems staff use need to fit the same retail concept.
One identity across the experience
The scope includes brand architecture, storefront graphics, merchandise, van graphics, bags, packaging and the store interior. The design work connects physical applications rather than ending at a logo.
The systems underneath
The technical scope includes Odoo point of sale and stock, scanning tools, a price kiosk, an Amazon API integration and a marketing mini-game. Each component has to fit the actual store workflow and its data.
Status and the next evidence
The opening is planned for December 2026. Launch preparation is not trading performance. The next evidence comes from operating tests, staff use and the live customer journey.
The related capability
Explore Odoo workflow automationBring us the business question
Tell us what should work better, which systems you use and who needs to work with them.