Clean Water Global: connecting a circular business
Commercial communication and digital tools for a business working with paint rinsewater and residues in Belgium and the Netherlands.
The business question
A circular business needs to explain its model, help participants use it and make its activity visible. Communication and digital tools have to support the same process.
The commercial work
The work includes funnel and sales advice, marketing video, campaign material and podcast content. These explain the business and support its commercial conversations.
The participant tools
The digital scope includes a painter certification app and an impact dashboard. A rewards and partner-redemption layer was prepared for launch. Prepared features are not presented as live usage.
What the case can substantiate
This story describes the work and feature stages supplied in the project material. It does not attribute the client’s processing growth to marketing or present unverified environmental or commercial outcomes.
The related capability
Explore the connected approachBring us the business question
Tell us what should work better, which systems you use and who needs to work with them.